Group Management
Austin Lally

Austin Lally
Chief Executive Officer
Austin is in his 11th year as Verisure CEO. He is responsible for shaping and executing Verisure’s strategy and delivering the Company’s overall performance. He brings significant leadership expertise gained from over 36 years of experience building and growing consumer facing businesses globally. During his tenure as CEO, Verisure has grown strongly and extended its industry leadership position providing monitored security services for residential and small business customers across Europe and Latin America.
Austin joined Verisure as CEO in 2014. This followed a 26-year career with The Procter & Gamble (P&G) Company where he was Global President and a member of the Global Leadership Council. His team led the turnaround of the Braun and Appliances division. Prior to this, he was responsible for marketing and premium innovation development for the global Gillette business. Earlier, he led the European Baby Care business as well as managing the successful restructuring of the company’s operations in Germany. Austin also spent 7 years in Guangzhou, where he helped to build P&G’s strong leadership position in Greater China. He also held leadership roles in France and the UK where he started his career.
Austin holds a Bachelor of Science from the University of Glasgow, where he was President of the Students’ Representative Council and won the World Universities Debating Championship.